Toy Story Promotion
We created the cloud pattern on blue butcher paper and used it as wallpaper for the upper nine feet of the lobby walls to create the illusion of Andy's room on an oversized scale. On one wall, Andy's windows were built out of cardboard and displayed with a large blue watch with the Toy Story logo on its face, also constructed out of cardboard, placed inbetween the two windows.
Here are Andy's windows built out of cardboard and displayed with the large blue watch with the Toy Story logo on its face...
On the other side of the lobby, an oversized lamp and Andy's bulletin board, even with oversized push pins also made of cardboard and complete with "child-drawn" pictures of Woody and Buzz aid in the illusion.
We created a contest for entrants to guess the number of green army men in the poster case display. This contest ran through January 1st, 1996. One of the Toy Story one-sheets provided by Buena Vista and a poster I made which describes and promotes the contest are the focal point of the display.
The army men are climbing the walls, fighting little battles and scattered around the poster case, defying the ability to actually count them all. We had the Burger King puppets displayed in the same poster case, but the puppets were added after the pictures were taken.
